After a period of strict confinement of almost three months and on the eve of recovery, the ONMT (Moroccan National Tourist Office) deemed it essential to know the mood of Moroccans following this unprecedented health crisis and to see to what extent this has impacted their vacation and travel behavior.
To this end, the Office unveiled yesterday the results obtained through a study carried out with 2,800 respondents, representative of the urban Moroccan population of age groups ranging from 18 to 75 years, spread over the all regions of the Kingdom and representative of all socio-professional categories.
According to this barometer, uncertainty about mobility, economic and health constraints, but also patriotic awareness are all elements that will make Moroccans opt for a mainly domestic tourism this summer.
In fact, 70% of those questioned said they wanted to travel to Morocco. Travel is generally seen as a way of releasing the pressure of confinement.
Although 60.6% of them say they want to let a month pass before traveling (regions of Casablanca-Settat and Tanger-Tétouan-Al Hoceima), they have not abandoned their desire for vacation. The 18-24 year olds, the over 65s, the inhabitants of Draâ-Tafilelt and those of the South, however, intend to spend more time traveling.
“Thus, more than one person in two intends to travel with a reduced family (couple + children), mainly those aged 35 to 55, the inhabitants of Souss-Massa and those of the South. Those over 55 are more likely to want to travel as a couple, while those aged 25 to 34 prefer to travel alone,” reports ONMT.
The study also shows that 36.5% of the respondents plan to visit the family, while 29.1% would like to go to the seaside, while 26.6% have a preference for nature. The sea lovers are mainly found, the 18-34 year olds, the inhabitants of Casa-Settat and Fès-Meknès. As for lovers of nature trips, we find them especially among, 55-64 year olds and residents of Tangier-Tetouan-Al Hoceima.
To encourage travel, the main motivational measures recommended by the sample surveyed are adapted promotional offers for 57% of respondents, and the application of strict sanitary measures at tourist establishments for 55% of them.
Thus, the ONMT makes this study available to operators in the tourism sector so that they have a real marketing tool and a clearer view of demand from Moroccan travelers. This will allow them to respond specifically to travelers’ expectations, in particular through adapted family offers or stays with couples or friends.
The activities favored during the trip are therefore mainly the beach and idleness, visiting cities, natural sites, the historical and architectural heritage, water sports, shopping …. These are all reasons for stay and leisure to which our country can respond with its great diversity in all of these regions.
The ONMT welcomes, on the one hand, that 70% of our fellow citizens declare that they want to travel to their country this summer, thus encouraging national preference and supporting national tourist operators in particular and the Moroccan economy in general and is committed, on the other hand, to take into account the main data of this study in order to respond to it with appropriate marketing and communication actions.