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Advertising: Brussels still sanctions Google

The European Commission has imposed a new fine on the US internet giant Google, accusing it once again of abusing its dominant position, this time in a case concerning its advertising agency AdSense. This financial penalty of 1.49 billion euros is the third decided in less than two years by the European executive, guardian of competition in Europe.

It is, however, much lower than the first two. In this specific case, concerning AdSense, the Commission criticizes Google for imposing a number of restrictive clauses in contracts with third-party websites (such as online retailers or newspapers), thus preventing its competitors from placing their advertising on these sites.

“These practices are illegal under European Union rules on anti-competitive practices,” said EU Competition Commissioner Margrethe Vestager.

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