The fifth edition of the African Digital Summit (ADS 2020) will take place on March 19 and 20 in Casablanca, under the theme “When Digital makes Africa shine: from competence to profitability”.
Organized by the Grouping of Advertisers from Morocco (GAM), this regional meeting dedicated to Digital aims to support the company and managers to understand the challenges related to digital, identify the best solutions and anticipate future developments that will impact their future, says a press release from GAM.
The ADS mainly targets decision-makers in the marketing and communication professions. It is also aimed at managers of SMEs and other functions impacted by the development of Digital, said the same source, recalling that the latest edition mobilized more than 1,700 participants from 30 different countries and more than 46 high-level speakers.
In addition to a high-level plenary where key notes, round tables will follow one another, presentation of the results of the Digital Trends 2020 study and presentation of the Moroccan Digital Awards, the ADS 2020, the ultimate networking place, will also host this year ADS Business Forum in order to multiply and facilitate meetings with high added value.
In addition, high-level international speakers will animate Key Notes and participate in round tables, adds the press release, noting that the ADS Executive Discussions will be a privileged moment, allowing to bring together renowned experts with leaders in a small committee facilitating so the exchanges.
At ADS BUSINESS FORUM, agencies and other partner companies will have a dedicated B to B space allowing them to welcome decision-makers interested in their areas of expertise.
Created in 1984, the Group of Advertisers of Morocco (GAM), presents itself today as the sole representative of advertisers.
The GAM currently has around 100 member companies, of all sizes and from all sectors of activity (multinationals, large national groups, SMEs) which represent more than 90% of advertising investments in Morocco.