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AITCO: New distinction for “Crédit Agricole du Maroc”

Crédit Agricole du Maroc wins the “Award for Digital Financial Inclusion” awarded by the Union of Arab Banks (UAB) and the Arab Information and Communication Technologies Organization(AICTO).

The development of electronic transactions and the evolution of digital operations around the world have created a growing need for the emergence of a new model of financial institutions embracing this revolution.

Banks have adopted a new posture to address the new needs of their customers allowing them to cover their needs more efficiently, optimally and especially agile.

In this framework, the Union of Arab Banks (UAB) and the Arab Information and Communication Technologies Organization (AICTO), have launched the first edition of the “Excellence Award of Arab Digital Banks” held in Tunisia on March 8, 2019.

This award is part of the valorization and implementation of the efforts made by the Arab banking sector in the digitalization and development of innovative and inclusive digital solutions.

The Crédit Agricole Group of Morocco (GCAM) has thus been awarded as the best banking institution for digital financial inclusion in the Arab world. The GCAM thus sees its various initiatives and actions of digital transformations acclaimed on the scale of the Arab World.

It is Le Relais Digital, an innovation of GCAM, which has been in the spotlight. Real space offering exceptional autonomy to customers in the rural and agricultural world, the Relais Digital is a point of sale equipped with state-of-the-art machines offering a wide range of banking services that can be carried out in self-service or through a audiovisual exchange with a customer manager based in a digital middle office platform.

A sales advisor is also available on site to assist clients on higher value-added operations. With this innovative concept, and today unique in Morocco, the Crédit Agricole Group of Morocco remains faithful to its commitment as a citizen, human bank and resolutely determined to democratize digital.

This Prize was awarded on the basis of precise evaluation criteria and after deliberations of a Jury composed of high level experts and including the Secretaries General of the Union of Arab Banks and the Arab Organization of Technologies of Information and Communication, an international expert in Financial Technology FinTech, an international expert in the field of mobile applications, an expert representing the association “GSMA”, an expert representative of the ITU, representatives of Arab regulators and an international expert in banking.

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