Alpha 55 has just opened its doors at AnfaPlace. The public, who came to the opening ceremony of the second store of this mythical brand, was able to discover this new space of 2000 m² spread over two floors and having an entrance overlooking the foodcourt and a second entrance located at 2nd floor, right in front of Marks & Spencer and Costa Café.
“By opening its second point of sale in Casablanca, Alpha 55 is preparing not only to write a new chapter in its rich entrepreneurial and family history, but also to continue to honor its promise as a leading company and committed for four decades to of its customers,” said Mehdi Benghanem, CEO of Alpha 55.
“This opening is both a dream come true and the continuity of a family business. Forty years ago, my father, Abdeslam, launched a daring bet by opening Alpha 55 and he was the pioneer in his field. Today, we are here to perpetuate this vision and success, but also to be always close to our customers who have always trusted us over several generations. Located in the heart of AnfaPlace, this new address now offers visitors a model store at once unprecedented and extremely welcoming”.
This new store concept combines two well-known Casablancan brands: Alpha 55 and Anfa Place Shopping Center, according to AMS Africa, a representative of Grit Real Estate Income Group for the management and marketing of Anfaplace.
“The new Alpha 55 store has a visual identity that is perfectly in line with the brand’s new strategy,” said Alpha 55 Managing Director Mehdi Alj. “The concept is based on architecture, trend selection and an exclusive sales model. This new point of sale is also intended to create more proximity to customers by connecting them to opportunities and the latest global trends.”
Welcoming an offer fully in tune with the times, the first floor was designed around the worlds of home and decoration. The second floor offers, for its part, an original offer in very diverse products, ranging from gifts to festive decoration, through jokes and toys … it also includes a space for women (Fashion Accessories, Beauty, …).
Fully attentive to Moroccan customers who are becoming increasingly cosmopolitan, connected and demanding, the Alpha 55 buyers’ teams have carefully concocted an inspiring and strong selection of products that are offered at unbeatable prices.