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ASMEX: A new roadmap by 2025

The Moroccan Association of Exporters (ASMEX) has adopted a roadmap by 2025 that emanates from its new vision “For a sustainable prosperity by the export” and this, at its Ordinary and Extraordinary General Assemblies, held Tuesday in Casablanca, under the presidency of Hassan Sentissi El Idrissi.

On this occasion, the main focus was on priority strategic axes, including the acceleration of export growth, the diversification of exportable supply and export markets, the development of the regions’ exports, the consolidation of international partnerships and the strengthening of ASMEX’s position as a privileged interlocutor of all export stakeholders, says a statement from the association.

Several actions have been planned to accelerate the implementation of the ASMEX roadmap, notably the deployment of the recommendations of the study on exportable supply, the integration of sectoral federations into the structures of the ASMEX.

The association and the setting up of the Export Steering Committee (COPEX) and competitiveness in the context of a public-private partnership, the statement said. It is also a question of accelerating the dematerialization of export procedures in partnership with the organizations concerned (Ministry of Industry, Investment, Trade and Digital Economy, Customs, the National Ports Agency, the Tangiers Med Special Agency, the National Office for Food Safety, the Autonomous Export Control and Coordination Establishment and the National Single Window of Foreign Trade Procedures “Portnet”), adds the same source.

As part of the regional presence, the ASMEX intends to deploy more efforts for a wider representation in the 12 regions of the Kingdom through the creation of new antennas. So, new services will be developed at members to provide support in line with their needs and requirements in terms of technology and information, the statement said, noting that it is in this meaning that an intelligence and intelligence solution called “ASMEX Gateway” has been launched.

After deliberation, the Extraordinary General Assembly adopted the draft of the new statutes submitted to it in order to ensure the eligibility of the ASMEX to the status of public utility. The Ordinary General Meeting was then held for the approval of the Moral and Financial Reports for the 2018 financial year and to inquire about the main challenges to be met.

On the sidelines of this meeting, the members of ASMEX reviewed the findings from the first results of the study on the national exportable supply that report a low representation of Moroccan exports in world trade with a balance deficit with the signatory countries of a free trade agreement with Morocco. However, they noted, the national exportable supply is growing continuously despite a high concentration of exporters on the Casablanca-Rabat axis and a focus on traditional partners such as France and Spain. The untapped potential was estimated at 15 billion dirhams.

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