Aston Martin continues to strengthen its dealer network in the Middle East and North Africa with the announcement of a new partner in Morocco.
Global British Motors, subsidiary of the Bugshan Morocco holding company, has been appointed official concessionaire and will open a 400 m² showroom in the Rio residence, boulevard Sidi Abderrahmane, Casablanca in the second quarter of 2020.
The new dealership, based on Aston Martin’s latest CI design, will host the brand’s full line of models – including the all-new and highly anticipated DBX. The SUV was launched internationally after years of development and offers the most advanced design of any Aston Martin, bringing the versatility expected of a luxury SUV with the dynamic performance levels of sports cars.
“The expansion of our network in Morocco has been planned for a while and we are pleased to have found the right partner with Global British Motors. Regional expansion comes at a key time, following the launch of one of the most significant models in our history,” said Dan Balmer, president of Aston Martin Lagonda in the Middle East, North Africa and Turkey .
“Morocco will host, in the coming months, the first Aston Martin Lagonda concession in North Africa, in an ultra premium setting in the residential and tourist district of Ain Diab Casablanca. Historically, Aston Martin is the British brand of sports and racing cars, which combines sportiness and elegance for more than 107 years. Knowing the love and passion of our target, men and women in search of excellence and distinction, we are certain that we will please more than one connoisseur and passionate about the Gaydon brand”, said Ahmed Kseibati, director General of Global British Motors.
Aston Martin continues to strengthen its presence in the Middle East and North Africa by being present in 14 countries in the region.