Aware of its role as leader and benchmark social player, the Attijariwafa bank group has deployed for several years several strong actions to promote entrepreneurship.
The CEO of the banking group Mohamed El Kettani initiated an informal meeting with the press in order to present the numerous initiatives implemented by Attijariwafa bank to support Moroccan very small and medium-sized enterprises (SMEs), in particular the Dar Al Moukawil “entrepreneur’s house” which supports and promotes them.
This ecosystem specially created for entrepreneurs and project leaders is deployed in seven centers: Casablanca, Aït Melloul, Tangier, El Jadida, Marrakech, Fez, Rabat, Meknes and Al Hoceima. In just a few months, 360 companies have been supported and more than 130 partnership agreements signed in several regions.
To respond effectively and evolving to their expectations, Attijariwafa bank has structured its approach around 4 main axes: an offer of products and services tailored to their needs, a proactive loan distribution policy, a support and accompaniment program through Dar Al Moukawil and an ongoing approach to promoting entrepreneurship.
The industrialization and massification mechanism for credits to small and medium-sized enterprises has enabled the Attijariwafa bank group to pass several ambitious stages in terms of financing the Moroccan economic fabric. For 2019, Attijariwafa bank agrees to finance up to MAD 27 billion, including MAD 18 billion for SMEs and MAD 9 billion for very small businesses. The bank’s financial commitments increase every year since in 2014, they amounted to around 15 billion dirhams.