Morocco is on its way to becoming one of the world champions in the automotive industry. Today, the Kingdom is competing with major countries, said Minister of Industry, Trade, and Green and Digital Economy Moulay Hafid Elalamy.
“There are now only two countries that surpass us when it comes to competitiveness. These are China and India,” said the PSA Group, stressing that “two weeks ago, we produced a car door whose level of competitiveness is equal to that of India, which is the best in the world,” reassured the minister recently in Parliament. He was also pleased with the rate of integration of the local industry, because the MAD 80 billion of annual exports of the sector are made up of more than 60% of local products. This will allow the sector to outperform the phosphate industry in terms of added value.
Moreover, despite the impacts of the health crisis, the automotive sector remains one of the sectors that quickly got back on track, because between September 2019 and September 2020, automotive exports increased by 34%, indicated the responsible minister. These feats encourage those in charge to set other goals. It is within this framework that a memorandum of understanding signed Tuesday, December 8, 2020 and relating to the extension of the Industrial Acceleration Zone (ZAI) of Kénitra, which today has 49 companies representing an investment of up to of MAD 20 billion and allowing the creation of 36571 jobs.
Several of the famous equipment manufacturers, including the American Adient who has just signed an agreement with the Kingdom, consolidate their investment in Morocco. The Adient unit will be erected on an area of 24,500m² within the ZAI of Kénitra and will require a budget of 15.5 million euros with the creation of 1600 jobs. This agreement also intends to launch a supplier ecosystem in order to manage the development of the automotive value chain in Morocco, and proves the group’s determination to detect new activities in Morocco by mainly including headrests and armrests.