As part of its regional development plan, Bank Al Yousr, the Banque Populaire group’s participating bank, inaugurated its new branch in Fez.
Bank Al Yousr thus extends the scope of its national network to seven agencies in five regions (Casablanca, Fez, Marrakesh, Rabat and Tangiers). It aims eventually to cover all regions of the Kingdom.
On the sidelines of the inauguration of the agency of Fez, Mouna Lebnioury, Managing Director of Bank Al Yousr, declared: “The proximity with our customers and the engagement of our teams represent a major pillar of our offer on the banking market participatory”.
Bank Al Yousr works in synergy with the Banque Populaire Regional Banks (BPR) and relies on their extensive network of automated teller machines (ATMs) while integrating, in the process of accompanying its customers, the economic and cultural specificities inherent in each region.
Thanks to this new regional presence, Bank Al Yousr is consolidating its proximity policy, focusing in particular on setting up modern and user-friendly spaces in order to provide its customers with optimal reception, exchange and advice.