Thanks to Bounou, Munir and En-Nesyri, three Moroccan internationals, Sevilla FC has strengthened its presence in the Maghreb and among Moroccans on social networks. Already, 28% of his subscribers on his YouTube page come from this region, of which 6% are Moroccans.
Because of Morocco’s remarkable presence in the Sevilla FC team (goalkeeper Yassine Bounou, best goalkeeper in La Liga, striker Youssef En-Nesyri, second top scorer in La Liga after Luis Suárez, winger Oussama Idrissi, on loan to Ajax Amsterdam this winter, and Munir El Haddadi), the club’s fans in Morocco and the Maghreb have grown exponentially over the past year.
Since August 2018, a Sevilla fan club, Cap Spartel, has been installed in Tangier. It was inaugurated by the president of Sevilla FC, José Castro. “Moroccans represent 6% of our subscribers on social networks. This is the first nation in the Arab world, where Facebook works much better than Twitter,” explained José Ángel Risco, Sevilla’s community manager for three years.
“The club’s social networks are also very popular in Algeria and Qatar, both in Spanish and in Arabic,” adds Risco, who informs that Sevilla FC is also considering reopening its accounts in French.
“Social networks play an important role in the internationalization of the club,” he continued, stressing that Sevilla FC, with its “expansion policy”, is today one of the best represented clubs in Africa.