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Business aviation: Sarah Airways claims 50% of the market

Business aviation welcomes a new entrant named Sarah Airways. Created in January 2018 and coming into service eight months later, Sarah Airways is positioning itself in the air transport market, particularly in the growing VIP transport and evacuation segments.

The two activities each represent 50% of the turnover realized by the company wholly owned by Khalid Serghat, a civil engineering engineer and instructor pilot for twenty years. The local market for on-demand VIP transport, medical evacuations and cargo light is estimated at more than 18 million euros in turnover (about 195 million dirhams).

Over the last two years, the three business segments recorded an annual average of 450 flights, for a volume of 3,600 flight hours. The new entrant does not hide his ambitions to conquer more market share.

Especially since existing local companies have not developed their fleet or their service offer. Its revenue forecasts for 2019 are around MAD 20 million against 7 million achieved in four months of exercise in 2018.

“We want to put in place a quality service to drain more demand. We intend to expand the fleet to 5 or 7 aircraft in the next 4 years, with an aircraft fleet comprising both more autonomous aircraft that can connect Casablanca to New York, Montreal non-stop direct flight and midsize jets (medium-sized aircraft) that have a range of between 1,500 and 2,500 nautical miles,” said Khalid Serghat, CEO of Sarah Airways.

In eight months of exercise, the company claims more than 50% of local demand, with a fleet of two aircraft in operation (Citation III and IV), for an average of between 60 and 70 hours of flight month. It expects to exceed 100 hours of flight per month. The global investment, which exceeds MAD 40 million, will be quickly tripled over the next 4 years. A Hawker 900, currently being acquired, will complete the fleet. It will be operational in 3 months.

Studies for the acquisition of a fourth camera are underway. The destinations of choice for a better exploitation of its vectors are the Middle East, Europe, America and the rest of Africa. Partnerships with aircraft owners, who have an interest in their aircraft being operated and maintained by a licensed company, are under negotiation or “cabotage” on behalf of foreign aviation companies. Non-Moroccan companies are not allowed to provide this service.

To meet the challenge of positioning in a very demanding market, you must have your hands on all areas, from the qualification of the drivers, the human resources clean and qualified for the maintenance of each machine and have the proper handling, he either company-specific or subcontracted. “We are developing handling partnerships for more performance,” says the CEO.

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