The French group Joubert Group announces the construction of a second tranche of its Kenitra production site, next year. This announcement comes as the new plant of its Automotive OEM division is still under construction.
“Given the state of order books, the capacity of the site will already be saturated in 2020,” said Xavier Joubert, CEO of the group, to the French press. The project, for which the group has already invested 5 million euros (about MAD 54 million), will employ a hundred employees from next June.
The investment aims to reinforce the automotive industry, including boot nets, door handles, hand brake lever bits … delivered with the car.
By moving to Morocco, the Joubert Automotive OEM division, which specializes in the design and manufacture of trunk and boot nets, rear shelves, straps and cords, speed and brake levers and floor mats, is getting closer to its automotive OEM customers in Morocco and their principals, including PSA and Renault.
The challenge for the group is to get new markets and consolidate the automotive business in strong development. Its expertise in the design and manufacture of technical products (nets, straps, tensioners, injected or overmoulded parts, snow chains, automotive accessories, etc.) has already won the trust of many manufacturers, distributors and manufacturers. With 90 years of know-how, Joubert products are destined for both industry and the general public.
The experience acquired in collaboration with OEMs and car manufacturers provides developed products with high added value in addition to innovation and technical expertise. The declination and tailor-made manufacturing allow it to offer unique solutions.
Joubert Group seeks to anticipate the changes in this sector. The group, which achieved in 2018, a turnover of 45 million euros, 60% of which sales outside France, pursues a diversification strategy based on the design in France of products manufactured in France.
Structured in three areas (technical textile division, automotive OEM and polar equipment including snow chains), the family business controls its value chain from product creation to distribution. The products of the three divisions are designed at the Ambert design office (France), mainly manufactured in Melaka (Indonesia), where Joubert has been installed since 1989.
The group is also present in Tunisia where a factory was built in Monastir in 2000. These two sites employ 870 of its 1,000 employees. The site Kenitra will strengthen the device.