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Coronavirus: OBG analyzes the mobilization of Moroccan industry

The strong actions of the Moroccan private sector in the global fight against the Covid-19 pandemic and in favor of economic recovery are analyzed in a new report entitled Morocco Covid-19 Response Report (CRR) written by Oxford Business Group ( OBG), in partnership with the Moroccan Agency for Investment and Export Development (AMDIE).

In an easier-to-access format built around infographics and case studies, the document highlights essential data relating to the kingdom’s socio-economic landscape. It includes an interview with Moulay Hafid Elalamy, Minister of Industry, Trade and the Green and Digital Economy, the full version of which is also available in vid-cast.

It analyzes in detail the way in which different branches of the economy, such as textiles, the food industry, the automobile and aeronautical industry or even the ICT and offshoring sector have adapted their operations and collaborated with the public sector in order to ”support the kingdom in its efforts to mitigate the fallout from the health crisis”.

Among the case studies, we find companies and structures such as Netronix, Demary, Menara Holding, Ineos, Aba Capital, GPC, Intelcia, AMEE, Altran and PORTNET in a logic of concrete illustration of how companies have mobilized their operations to benefit the fight against the pandemic.

The report also highlights the measures taken by structuring companies in the Moroccan economy such as Renault, Cosumar and Jaouda. It also gives examples of SMEs such as the textile company Miatex, as well as innovative initiatives such as that of Honeywell Morocco in order to understand how production and human resources have evolved, have been able to adapt and conversions have been possible.

The report also relates how Morocco has succeeded in developing significant industrial capacities in order to produce essential goods, such as masks for the national and international market, tests for Covid-19, and thus to limit imports.

Finally, it highlights the important role played by the food industry throughout the health crisis. It managed to maintain a constant supply thanks to large production capacities and solid value chains which helped limit disruptions. The report also examines the positive consequences of the current increase in fruit and vegetable exports to Europe due to the slowdown in production by its main competitors in the region.

Morocco has made substantial efforts to accelerate the implementation of digital solutions and platforms to ensure the continuity of key services such as education, health care and public administration. Although the Covid-19 pandemic has revealed gaps that remain to be filled, 78% of the companies interviewed by OBG in a recent survey indicated that they had very, very strongly or fairly strongly increased their investments in digital tools and technological following the pandemic.

Before the report was published, Andrew Jeffreys, President and CEO of OBG, said that the major progress made in recent years in diversifying and strengthening the national economy had enabled the Moroccan private sector to provide crucial support, both nationally and internationally, when the Covid-19 pandemic broke out.

“In Morocco, the fight against the coronavirus was characterized by a general mobilization of the industrial sector, a mobilization made possible by years of heavy investments and forward-looking strategies, such as the Industrial Acceleration Plan 2014-2020”, he clarified. “Concretely, the textile, food and aeronautics sectors, in particular, have effectively adapted their operations in order to respond to the evolution of demand during the crisis.”

Hicham Boudraa, Acting Director General of AMDIE, added that the massive mobilization of industrial players to face the pandemic throughout the Moroccan private sector had been crucial as companies around the world were re-examining their supply chains more disruption caused by the crisis.

“As the report indicates, the agility of Moroccan companies has highlighted Morocco’s potential as an industrial base ready to grow further, while reaffirming its advantageous geographical location close to Europe, both for offshore activities and nearshore production and service delivery,” he said.

This CRR is part of a series of tailor-made reports currently produced by OBG and its partners. Other essential research tools, including various articles and interviews on the assessment of the economic impact of Covid-19 by country are also available.

To consult the CRR report on Morocco, click here: https://oxfordbusinessgroup.com/blog/souhir-mzali/focus-reports/report-how-morocco-placed-economic-recovery-post-covid-19

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