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Council: PwC wants to become the No.1 in Morocco

PwC Advisory has just bought Optimum Consulting. Behind this acquisition, there are countless layers of complementarities and synergies to bring added value. The goal is to become the leading player in Morocco with an integrated approach from strategy design to execution.

“This merger is the culmination of a strategic partnership that has been successfully implemented over the past two years. This collaboration phase allowed us to see that the expertise offered by each firm was complementary and that our values ​​are shared,” says Assia Benhida, founder and former President of Optimum Conseil.

The stakes of this merger also translate into market-oriented ambitions. In the sense that the marriage of the two entities will “cover all aspects of the transformation (strategic, organizational and human), to bring more value to our customers with areas of expertise covering all dimensions projects”, summarizes Réda Loumany, Territory Managing Partner of PwC in Morocco.

Among the implications of this merger, redeployments into decision-making positions. For example, Assia Benhida and Karim Tazi, former directors of Optimum Conseil, join PwC Advisory as partners. Their team strengthens PwC Advisory’s People & Organization consulting activities.

This will bring synergies and broaden the range of skills. “Usually, there are those who think the strategy and those who deploy it at the organizational and human levels. By strengthening our teams, we address the strategic issues of our customers and ensure overall consistency, from strategy design to operational implementation,” said Karim Tazi, partner PwC and former CEO Optimum Consulting.

Now, “we are the first firm in Morocco to offer an integrated approach,” says Benhida. For the moment, nothing filters the amount of this transaction. Management is held to be bound by the confidentiality of the terms of the merger. “This acquisition is part of our growth strategy in Morocco and French-speaking Africa,” say the leaders.

That being said, the global trend today is to consolidate and align entities to provide end-to-end integrated solutions. The digital transformation context is full of breaks and multiple organizational opportunities. It will therefore be necessary to anticipate to better manage the breaks and the complexity.

Indeed, “accelerated changes are initiated in particular by new uses related to digital. As a result, companies and organizations face a real complexity regarding the future of work. More than ever, organizations must develop HR policies that anticipate changes in the skills, working methods and expectations of their employees,” says Pierre-Antoine Balu, partner responsible for PwC France’s People & Organization consulting activities in Francophone Africa.

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