With colossal losses and market share falling steadily and dizzying to this day following the boycott campaign of its products in Morocco whose owners and achievements remain unexplained, Danone has made the decision to sell its subsidiaries in North Africa, not only in Morocco but also in Algeria and Egypt where they have other important production centers.
The French company, world giant in the distribution of milk and by-products was until the boycott the undisputed leader in the kingdom but saw its status melt in the sun after having vainly tried operations of rescue of its activity which is collapsed.
It is currently, via an international consulting firm, in the process of selling its assets and its means of production to the capital investment fund, Helios Investment Partners, based in London, created in 2004 and led by a majority African team at the head of which is a Moroccan financier, Zineb Abbad El Andaloussi personally piloting this buyback operation.
The staff of Danone in France refused to comment on these contacts and ongoing negotiations as the direct competitors of the latter in Morocco. Danone is the only company among those targeted by the boycott, which has suffered so many losses in a short time.