After Algeria in 2012, Fritec, the French refrigeration equipment specialist, continues its expansion in North Africa by planting its flag in Morocco.
Fritec, this SME based in Strasbourg has just created Frimadis SARL, a Moroccan entity dedicated to the sale and distribution of equipment around the industrial and commercial cold (cold rooms, refrigerated transport, etc.) as well as the integration of solutions of energetic efficiency.
Given the nature of the targeted clientele and in order to control its development, this subsidiary will initially focus on the Rabat-Casablanca axis from its headquarters and depot in Ain Sebaâ. Branch openings later in other parts of the country are not to be excluded, such as Disco Froid Algeria present in three Algerian cities.
The objective for Frimadis SARL is to be operational, in the second half of 2019, in a Moroccan air-conditioning market that is overheating (average double-digit growth during the previous decade) and which is tending towards the 2 billion mark dirhams (including the residential segment). As for the energy efficiency market, it is also not left behind knowing that energy saving is a major priority in the national energy strategy whose ambition is to save 12% in 2020 and 15% in 2030 of the country’s energy consumption.
Recall that Fritec is part of the KKVB Holding which controls several SMEs operating in the same field of climate engineering and the equipment for CHR (Cafés, Hotels and Restaurants). With 60 branches and nearly a thousand employees (mainly in Europe), this group claims the number 2 ranking of the distribution of refrigerated equipment on the European continent with a turnover of nearly 300 million euros (over MAD 3 billion). It is present in Germany, Austria, France, Netherlands, Belgium, Switzerland, Poland, Russia, Algeria and now Morocco.