Vivo Energy Morocco, a company in charge of the marketing and distribution in Morocco of fuels and lubricants brand Shell and Liquefied Petroleum Gas brand Butagaz, announced Thursday in Casablanca, the introduction on the Moroccan market of the new Shell fuel generation.
Designed for improved engine performance and efficiency, these new Shell fuels feature Dynaflex technology, engineered to clean and protect key engine components.
The latest in this new generation of fuels, Shell V-Power Lead Free is introduced for the first time in Morocco. Recognized by Shell as its best fuel for gasoline cars, it is the only fuel in the world co-developed and recommended by Scuderia Ferrari.
This high-performance fuel embodies the revival of Shell fuels. Featuring innovative Dynaflex technology, it contains three times more cleaning and friction reducing molecules to improve engine efficiency and performance.
Speaking on this occasion, Vivafar Energy Morocco CEO Asaf Sasaoglu said that the launch of these revolutionary fuels meets the commitment to offer Moroccan drivers the best-performing fuels of Shell to make them live a unique driving experience, stressing that the ambition is to strengthen the company’s position as a leader in Morocco in terms of innovation and quality.
Shell’s new fuels are the result of several years of research and development by Shell International scientists with intensive testing of more than 3 million km and more than 250 cars, the company’s president said. know that these new fuels, created with Dynaflex technology, rely on formulas developed specifically to preserve the efficiency of the engine and help get the most energy from each drop of fuel.
These fuels are designed to meet the demands of modern and older vehicles, in addition to Shell V-Power Diesel fuel, which is also boosted by Dynaflex technology, which can restore up to 100% of engine power, he added.
For his part, Vivo Energy Morocco Network Director Mehdi Abaghad noted that the group’s strategy is to continue to innovate and invest in the customer experience, because the company is convinced that satisfaction inevitably passes through a continuous dynamic of improvement of the products and services offered.
The launch of the new Shell products, including the Shell V-Power Lead Free used by Scuderia Ferrari in the Formula 1 World Championship, is the best proof, he said. For its part, Vivo Energy Maroc’s marketing director, Salwa Benslimane, noted that “the group plans to rely on the expertise of Shell International scientists to introduce innovative and state-of-the-art fuels to Morocco. the important thing is not only where to go, but also how to get there.”
Customer experience and continuous improvement remain at the heart of Vivo Energy Maroc’s differentiation strategy, which aims to become the most respected company in Africa while meeting the most demanding international quality standards.