Vitaminwater is paying someone $100,000 if they can go a whole year without using their smartphone. Alternatively, I will literally pay Vitaminwater money to take my smartphone away from me.
To enter the contest, all you have to do is share a photo on Twitter or Instagram showing “what you’d do instead of scrolling” with the hashtags #nophoneforayear and #contest by January 8, Vitaminwater says. A panel of judges will determine which submission is the funniest, most original, etc., and the winner will be invited to spend an entire year without a smartphone. If they succeed and can prove it—Vitaminwater says a lie detector test will be used, which is intense—they’ll get $100,000.
In addition to being without a smartphone, the contestant will be gifted a 1996-era cellphone to use throughout the year (Laptops and smart home devices are okay to use.) If the contestant bows out after six months, they’ll still walk away with $10,000.
Vitaminwater is running the contest to “break the cycle” of obsessive smartphone usage. Adults ages 18 to 34 spend more time consuming media on their smartphones than they do televisions, and nearly half their waking hours are spent consuming it.