With 12.05% cumulative audience, or more than 3.2 million listeners each day, Hit Radio is positioned as the first private radio in Morocco.
The station confirms its leading position on urban people. It is No. 1 in the regions of Casablanca (14.97%), Rabat (21.72%), Fez (19.43%) and Oujda (14.91%).
Hit Radio retains its # 1 CSP + radio position (with 21% cumulative audience on the ABC1 target) that listens to Hit Radio on weekdays as well as weekends.
Always the favorite radio of the young people, Hit Radio maintains the lead with 18,42% on the 11-24 years old, and 13,57%, on the 25-34 years old, in cumulative audience.
A SUCCESSFUL RETURN FOR THE 2019-2020 SEASON
The morning celebrates its 11th season and seduces an audience more and more faithful. Interactivity and information (mix of information, news and entertainment) are the keys to the success of the Momo Morning Show.
This season we find: Madrassat Momo (the appointment of children and parents), the Mashmoum test (the loyalty test that receives more than a hundred requests for entries each week), but also new games like Dowez or Rbe7 (where when Momo calls a candidate, just pass his phone to the person next door to win a gift).
New this season, HIT RADIO guarantees listeners every day new content rich in information with new headings. Trendy hits and novelties are featured in the “Hit of the Day”, HIT RADIO stars are honored as bio express in “The Artist of the Day”. The news of Stars on social networks, is told in “Story of the Day” and most of the info HIT RADIO in the “Top 3 of the news”. The best events that move Morocco are also shared in “L’agenda” every weekend.
And for a better accessibility, the contents are put forward and relayed on the website hitradio.ma and on the social networks of the station to create an interaction between the radio antenna and the digital.
A new peak audience for HIT RADIO from 17h, at the appointment “Clash List” with Tayeb. Based on interactivity, “Clash List” invites listeners to propose and defend their playlist. They can also vote for their favorite playlists on the air or via Instagram account @ hitradio.ma, which is with 1.2M followers, the number 1 account of radios in Morocco.
Back to school was marked by the success of the week of employment – 100% BOOST JOB. From October 28 to November 3, HIT RADIO adapted its programs (radio, web and digital) to support young people looking for work. Hundreds of offers have been published on the website boost.hitradio.ma by companies from different sectors. On the air, experts, HR directors and coaches intervened to give advice to job seekers. The 100% BOOST operation continues in February to help young people to choose their orientations, then in June to accompany them to pass their exams at the end of the year.
SOME KEY FIGURES
More than 3.2 million listeners every day
The HIT RADIO brand is present in 14 countries
More than 6 million fans and followers on social networks
HIT RADIO accompanies more than 1000 events per year