In partnership with Accor, Risma opens this Friday the 5th ibis hotel in Casablanca and the 15th of the brand in Morocco. This new opening in the middle of the business district confirms the evolution of the brand towards a “Lifestyle” positioning and resolutely in tune with the times.
The Accor group opened the Ibis Casablanca Abdelmoumen on February 14, 2020. Located on Boulevard Abdelmoumen, the hotel is a beating heart in the center of the business district of Casablanca. Like the effervescent area of the economic capital, the new ibis promises a unique experience for residents and travelers alike in the name of music.
Designed on the basis of contemporary architecture and “Lifestyle”, the 157 rooms of the hotel adopt a decoration inspired by the new ibis artistic direction: the New Design Agora. Beyond the comfort equipment that makes the reputation of the brand, ibis therefore relies on simplicity and functionality for a 100% “comfy” experience.
The hotel’s lounge bar is intended to be a meeting and entertainment place and offers all customers a menu suited to all tastes, both for business meals and afterworks with friends. In addition, the ibis Abdelmoumen offers a welcoming meeting room and collaborative workspaces. The new ibis has underground parking available to its customers.
Boasting a “Lifestyle” orientation, the ibis Abdelmoumen hotel also aims to be a “City Break”, a welcome break for “urban nomads”. The ambition is to offer spaces for sharing and collaboration, open to resident customers and local residents passing through.
The establishment, faithful to the identity of the ibis brand, is a “Happy place to be” for “afterwork” and study days, a place to come and listen to music and even perform, with an open stage for young talents. This is good news for music lovers since, in accordance with the Ibis Music program, the hotel will regularly schedule mini concerts of live music. Recognized and emerging artists will perform in front of fans and passing customers. The establishment will also constitute a platform to support emerging talents, by putting them in contact with established artists and by giving them the possibility of developing their notoriety and broadening their fan base.
Like other ibis hotels, the ibis Casablanca Abdelmoumen offers an excellent standard of service while emphasizing the “coolness factor”, an increasingly determining factor for mobile and connected citizens. In addition, the chain now includes, as a priority, an experiential offer which results in as many physical facilities as à la carte services, ideal for an increasingly diverse clientele.