The world leader in furniture and decoration, IKEA, announced the upcoming opening of its second department store in the Kingdom in Tetouan, within the commercial zone developed by the Tanger Med Zones.
“The establishment of this new store represents an investment of nearly 400 million dirhams (MAD), which is sure to further boost the economy of the northern region of Morocco,” IKEA said in a statement.
The Tangier-Tétouan-Al Hoceima region is experiencing good economic and social development, in particular thanks to the Tanger Med industrial-port complex, leader in the Mediterranean and in Africa, and demonstrates on a daily basis an important development potential, underlines the press release, noting that in order to support the thousands of households drawn to the region each year, IKEA has chosen to set up its second Moroccan department store there.
This opening, scheduled for June 2022, is a continuation of the brand’s development plan over the past 5 years which has enabled the launch, in addition to the Zenata department store, of three IKEA pop-ups, including one in the North, as well as the new store format at the Morocco Mall in Casablanca and the e-commerce site, notes the same source.
Located within the commercial area developed by Tanger Med Zones, this new store will bring the unique IKEA experience to new customers, while creating 500 direct jobs and 1,000 indirect jobs in the region.
Covering an area of 16,100 m², the store will include a 3,700 m² showroom, a 3,450 m² market hall and IKEA’s first restaurant with a terrace, which can accommodate up to 250 people. It will also offer an outdoor exhibition space unique in the IKEA world and in Morocco, in the form of a glass roof over 500 m², which will house the range of outdoor furniture throughout the year.
“So the new store will bring the full IKEA experience to the region, to the delight of families. It will participate in offering its customers the latest furniture solutions at low prices, which will be accessible to a majority of Moroccans,” the statement said.
Like the IKEA store in Zenata, the new store is designed with an approach that integrates respect for the environment and sustainable development as priorities. Thus, different systems are adopted in order to considerably reduce the store’s carbon footprint and optimize its energy needs, in particular through the use of LED-based lighting, rainwater collection systems and recycling areas.
Note that the commercial area is located on the road between Tetouan and Mdiq, near Cabo Negro, and aims to give the region its attractiveness at the commercial level and address the particular demand of summer visitors. It will be developed on a first tranche of 30ha and will include commercial activities, catering and an Outlet project.
This zone will allow national and international brands wishing to develop their activities to position themselves in a region with strong economic potential, and will create thousands of direct and indirect jobs in the region.
It will be developed by the operator “Tanger Med Zones”, which is also developing 6 other activity zones including “Tetouan Park”. The latter is developed on a land base of 156 HA out of a total investment of MAD 880 million to date.
“Tetouan Park” is dedicated to SMEs and SMIs and to any company in the sectors of light industry and manufacturing, commerce and logistics. 20 projects are operational to date creating 3,600 jobs. The 4th phase of this area under construction will contain several lots for industrial projects as well as buildings covered over 15,000 m² to accommodate around sixty VSEs, in particular projects for young entrepreneurs.
In synergy with the Agency for the Promotion and Development of the North (APDN), Tanger Med is also developing, in collaboration with the Regional Council of Tanger Tétouan Al Hoceima and the Prefecture of M’Diq Fnideq, the wilaya, the Ministry of Finance and the Ministry of the Interior, the new economic activity zone of Fnideq which will make it possible to boost a new dynamic in the region and support it on the socio-economic level.
It will be developed in two phases, over an area of 30 ha and will contain more than 80 warehouses for logistics and commercial activities.