It has all of an Apple Store the first flagship of the brand iStyle that has just opened in Casablanca. The Apple Premium reseller channel in the Central European and Middle Eastern regions has just inaugurated its first authorized Apple brand reseller area in Morocco and Africa. Located boulevard d’Anfa, the Store flagship covers an area of 200 square meters. The catalog includes all products and ranges of the American brand, as well as accessories.
With this new establishment, the number of iStyle stores is 56 in the world. A strong network in Europe and the Middle East (Dubai, Beirut …).
“IStyle’s history with Apple goes back more than 15 years. We are a preferred partner of the American brand. The opening of our first store in Morocco is part of a strategy to cover markets with high potential in Africa. We start with Casablanca, because we are convinced that this metropolis will soon be a regional technology hub. This first space will provide our customers with a true Apple experience across the service value chain: before, during and even after the sale,” says iStyle’s Middle East and Africa CEO Lucie Sidawi.
Beyond the sale of devices and accessories, iStyle offers free services such as data transfer or individual courses or promotions and discounts for students. The brand also offers repair services provided by Apple certified experts. On the corporate side, iStyle has developed many BtoB solutions.
iStyle is a subsidiary of Midis Group, which for more than 50 years has been a leading technology provider in Europe, the Middle East and Africa. Midis Group plans to evolve these global brands in emerging markets in these regions. The Midis group has a turnover of 5 billion euros. He currently manages a portfolio of IT companies with more than 5,000 assets on three continents.