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Jumia joins forces with major brands

The marketplace has just launched a new service entirely dedicated to the boutiques of the main national and international sellers.

The first e-commerce site in Morocco and Africa aims to bring together the biggest brands of consumers and put their products even more in value. To do this, Jumia launches Jumia Mall.

This space has the particularity of being entirely dedicated to the shops of the main national and international sellers like Samsung, Nokia, Huawei, Taurus, but also L’Oreal, The Body Shop, Richbond, Maybelline or Defacto. As a result, Jumia customers now have one-click access to official products from their favorite brands.

About thirty brands are present at first on Jumia Mall, a figure that will grow rapidly. In this new space, these brands have virtual shops with their visual identity and their universe. It helps to increase the visibility of their products. For consumers, the benefit is twofold: they take advantage of the lowest prices on the market and no longer need to waste time comparing prices in other malls.

“By launching Jumia Mall, we are marking another milestone in our strategy to bring together major brands and e-consumers in Morocco. These brands will benefit from our exclusive digital audience throughout Morocco, while customers will see their buying experience take a new step by having access to the best products of the favorite brand,” said Larbi Alaoui Belrhiti, General Manager of Jumia Morocco.

As a reminder, Jumia is a market place that brings together sellers and consumers. Its product catalog offers more than 6 million references with a large number of brands that choose to go through the platform to reach a new audience.

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