Turkish low-cost fashion specialist LC Waikiki has released 100 million dirhams to finance its subsidiary LC Waikiki Retail MA in these times of covid-19.
With this operation, the brand brings to nearly 400 million dirhams the total of its equity investments in Morocco. In 2012, LC Waikiki Retail MA, one of the 25 largest Turkish companies in terms of size, settled in Morocco. The company has invested heavily in logistics or in the distribution network, which has reached 35 points of sale, including an 800 m² flagship store in the Al Mazar center in Marrakech.
A network that has covered more than a dozen Moroccan cities since the establishment just a few weeks ago in the capital of the southern provinces (Casablanca, Mohammedia, Rabat, Marrakech, Tangier, Tetouan, Oujda, Meknes, El Jadida, Fès and Laâyoune).