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Mahindra: Start of marketing vehicles in Morocco

The Comicom group, now the exclusive representative of the Mahindra brand in Morocco, presented Thursday in Casablanca, a new range of vehicles of the Indian manufacturer whose commercialization will begin October 28.

Thus, the pioneering group of agricultural machinery in the national market has unveiled the mini-crossover “KUV 100”, the 7-seater SUV “XUV 700” and the pickup “Scorpio” available in single cabin and double cabin, all presenting the technical characteristics and pricing for each model.

Speaking on this occasion, Comicom’s deputy general manager, Youssef Bennani, emphasized that the commercialization of these models, following the signature of a contract for the exclusive import and distribution of the Indian brand, will begin in Casablanca with two showrooms, highlighting the competitive pricing proposed compared to the competition.

“As of next year, we plan to set up four branches for better coverage and proximity with customers in Rabat, Marrakech, Tangier and Agadir,” he said, noting that the group is banking on the implementation of 15 branches over the next five years to cover the entire national territory.

The two showrooms of the group in Casablanca have respective exposure areas of 900 m² and 400 m², bringing the Mahindra experience to a higher level. They offer a modern environment entirely dedicated to customer reception and satisfaction.

Mahindra’s after-sales service is managed by a team of professionals trained by the Indian manufacturer and has the necessary equipment, tools and diagnostic equipment for all types of maintenance and repair.

Created in 1902 under the name Compagnie Marocaine, Comicom is a subsidiary of the Safari group which brings together 17 companies and 3,600 employees with a presence in the main economic sectors in Morocco and a balanced turnover between industry and distribution.

Famous for its robust cars and SUVs, Mahindra was created in 1945. With 250,000 employees and a presence in more than 100 countries, the Mumbai-based group achieved a turnover of $ 20.7 billion in 2018.

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