Maroc Telecom, Morocco’s historic telephone operator, was awarded at the Love Brand evening organized during “Les Impériales 2020”, for the second consecutive year.
Maroc Telecom is first in the ranking of Moroccan brands most loved by Moroccans. It is therefore the first national brand to appear in the LOVE BRAND classification.
In total, more than 1,700 brands were identified across the different cities visited, by questioning the different targets constituting a sample of 3,021 people. This quantitative study by IMPERIUM follows the quota sampling method. At 95% confidence interval, the error is estimated at 2%.