Tourism activity in Marrakech recorded from 2015 to 2018 a continuous annual growth rate of 8%, gaining more than 763,224 visitors and more than 2,817,431 overnight stays, while the occupancy rate in classified hotel establishments rose by 11 points.
These data were presented at the Ordinary General Assembly of the Regional Council of Tourism (CRT) of Marrakech for the fiscal years 2015-2016-2017 and 2018.
Presenting these data, the chairman of the CRT of Marrakech, Hamid Bentahar indicated that the city ocher received in 2015 some 1,829,000 tourists (+7% compared to 2014) and recorded 5,697,000 overnight stays (+9% compared to to 2014) and an occupancy rate of 48%, 3 points more than in 2014 while in 2016, Marrakech received 1,970,000 tourists (7% more than in 2015) and registered 6,880,000 nights, up 11% from 2015 and 51% occupancy.
As part of this same uptrend, the Ocher City received in 2017 some 2,300,000 tourists (+13% compared to 2016), 7,736,000 overnight stays or +12% compared to 2016 and an occupancy rate 53%, while in 2018, Marrakech received 2,592,224 tourists (+6% compared to 2017) and recorded 8,514,431 overnight stays, +10% compared to 2017 and an occupancy rate of 59% .
Regarding the assessment of the promotion of the Marrakech destination, the CRT organized in partnership with the Moroccan National Office of Tourism (ONMT) Eductours and press trips from the different issuing markets and received during the four years (2015 -2016-2017 and 2018), some 1,635 specifiers (travel agents and journalists) to attend and get acquainted with the novelties offered by the Marrakech destination.
The CRT also took part in about ten fairs and tourist events such as FITUR in Madrid, ITB in Berlin, EIBTM in Barcelona, WTM in London, IMEX in Frankfurt and IFTM in Paris as well as that the workshops and road shows organized in partnership with the ONMT.
Mr Bentahar also presented the results of the CRT’s digital strategy, launched in 2015 in consultation with the ONMT, notably the Marrakech Facebook page, which attracted more than 450,000 fans.
The year 2016 was marked by the launch of the portal (visitmarrakech.ma) in two languages, French and English, which at the end of 2017 was able to reach a monthly traffic of 50,000 visitors.
Mr. Bentahar further emphasized that the mobilization of tourism professionals around the air has yielded encouraging results in terms of creating new lines and boosting frequencies.
Several new routes to and from Marrakech (73 new connections) were inaugurated, which largely contributed to a clear improvement of the activity of the airport from 3,978,725 passengers in 2015 to 4,366,263 in 2017 and 5,300,000 in 2018, he said.
This growth in air supply is expected to continue on this momentum in 2019 and 2020, he assured.
Regarding the development of the MICE segment (Meeting, Incentives, Congresses and Events), Mr Bentahar pointed out that the Ocher City enjoys international renown as a convention and event destination thanks to a competitive and rich MICE offer and varied in terms of infrastructure and expertise.
It is a priority segment for which the CRT has mobilized itself to first equip itself with communication and promotional tools (brochure, brochure, capsule, sub-site), he said in this context, noting that the CRT initiated the establishment of “Marrakech Convention Bureau” to promote this segment.
On the agenda of this CRT Assembly are the approval of the moral report and the presentation of the Financial Report and the Statutory Auditors’ report for 2015, 2016, 2017 and 2018.
At this Assembly, Hamid Bentahar was unanimously re-elected for a new term as Chair of the CRT.
Hamid Bentahar is President of the CRT Marrakech since 2008. He is also Vice-President of the National Tourism Federation (2008) and Member of the Executive Board of the Mediterranean Tourism Foundation since 2015.