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Marrakech is the capital of luxury tourism

From the 8th to the 12th of September 2019, Marrakech is the vibrant heart of world luxury tourism. Indeed, is currently holding the 11th edition of the Pure Life Experiences Salon, organized in partnership with the ONMT.

As an international benchmark for high-end tourism, this event is inseparable from Marrakech, both inspired by each other to make the Pearl of the South, one of the most exclusive and creative destinations on the continent.

Founded in 2009 by the visionary travelers Serge Dive and Sarah Ball, Pure Life Experiences aims to bring together a very selective community of luxury travel experts, integrating the dimension of exception and exclusivity at all levels of their services from outstanding hotel establishments to gourmet restaurants, tailored travel designers and breathtaking excursions …

Representatives of the luxury press from five continents are invited. Pure Life Experiences is one of the world’s most selective travel trade shows.

During the five days of the event, conferences, round tables, formal and informal meetings are planned. Exhibitors and potential buyers exchange their ideas to set up new experiences.

Aware of the current social and environmental challenges, the guests are full of imagination and offer emotionally strong adventures that also promote interpersonal relationships and sustainable tourism for both the environment and local communities.

Prior to this event, the Pure team set up a think-tank composed of ten avant-garde personalities in the field of high-end travel and stay who met in Oualidia for 48 hours – in camera – for reflect on the future of the tourism industry. The Director General of the ONMT was one of them.

The results of this reflection will be published in January 2020 in the form of a report on travel trends that will be distributed to thousands of professionals in the sector.

For more information on the program: www.purelifeexperiences.com

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