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Marrakesh Formula E: ABB focuses on the energies of future

This weekend was held in Marrakesh the third edition of the Formula E Grand Prix. The idea of ​​this 100% electric car race was born in 2012 at the initiative of the Spanish businessman Alejandro Agag, which was approved by the International Automobile Federation (FIA) in 2014, and the first edition of the Formula E Grand Prix was launched in Beijing.

Today, this increasingly popular prize knows every season 13 races, out of 13 cities, including Marrakesh city host since 2017. This third edition of the Marrakesh Grand Prix saw the victory of the Belgian driver Jérôme D’Ambrosio, the Indian firm Mahindra racing, at the end of a frantic race, dominated in the first laps by the British Sam Bird of virgin racing, before being overtaken by the BMW team represented by the Portuguese Da Costa and the British Sims who maintained respectively the first and second with a lead of 4 seconds, bad luck for the German firm, the two cars cling, Sims down to fourth place and D’Ambrosio, having struck the wall is forced to abandon. The Belgian therefore inherits the first place he will manage to maintain until the finish line.

For nearly two seasons, the race in Marrakesh, like all Formula E Grand Prix, has been made with the partnership of ABB, a company specializing in industry and engineering, which has nearly 60 million sales figures. This partnership with Formula E is part of the company’s strategy to focus on the energies of the future, that is, eco-friendly energies. ABB is determined to move the automobile to the electrical area, it is the leader worldwide in electric vehicle chargers, with 8500 chargers in the world in early 2019.

At the initiative of ABB, the formula E knows every year the arrival of new car manufacturers, 9 manufacturers joined the competition in 2019. The electric power and the ideas of the company have made that Formula E holds particularities that can not be found in any other race. Indeed, it’s the only race in the world where there is a fan-boost concept, where fans can vote for their preferred driver, and give it extra energy, making the sporting event the only one where fans have a real impact on the progress of the game. Another innovation found only in the E formula “Attack mode”, as in Mario Cart, the circuit is dotted with areas that give more power to the car!

According to Pierre Leretz, the new director of ABB Morocco, Morocco’s energy and climate ambitions go hand in hand with the company’s strategy. ABB was the main partner in the Solar Impulse electric airplane project.

Partnerships have been signed, in particular with the Moroccan agency of energy efficiency, for the establishment of electric bus lines, and of car chargers on Moroccan roads. ABB is also developing artificial intelligence projects, including smart homes, which enable the management of homes with smartphone applications.

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