The 10th edition of “Medinit Expo”, the Italian trade show for interior and exterior decoration, furnishing, decoration and innovative building materials, scheduled for 23rd to 25th in Casablanca, was presented Thursday to the press.
Organized by the Fair of Verona (VeronaFiere) with the institutional support of the Italian Embassy in Morocco, in partnership with the Italian Chamber of Commerce in Morocco as well as several Moroccan associations and federations, the fair welcomes, according to the organizers, exhibitors from exception which represent the highest level of “Made in Italy”.
“Medinit Expo focuses today only on the level and quality of its exhibitors. We will have a selection of about 40 high-end Italian companies that will offer professional visitors a moment of meeting with the best that Italy can offer in interior design, furnishing, furnishing and decoration,” they said.
The show, which is part of the development of economic relations between Italy and Morocco, also confirms its attention to Africa, say the organizers, saying that this year, the show invites 20 architects or real estate developers from Senegal, Ghana and Cameroon.
“The objective is to make Morocco a meeting point between Italy and Africa and create stronger collaborations between Italian companies and their Moroccan partners to work together in Africa,” they said, inviting architects, engineers, builders, producers or traders of building materials, space developers and furniture retailers to visit this important event.
In addition, Medinit Expo is dedicating a pavilion to the International Marmomac Marble Fair, organized every year in Verona, add the organizers, noting that 3 artistic pieces in marble, sent by the Marmomac Salon and which represent the highest level that the current technology can achieve in marble work, will be exhibited at Medinit Expo.
“This subject will also be treated at a seminar hosted by the Italian designer Raffaello Galiotto, who designed the pieces and who will speak around the theme” digital design for natural stone,” they added.
Speaking on this occasion, the Consul General of Italy in Casablanca, Pier Luigi Gentile, was pleased to welcome this new edition of “Medinit Expo”, stressing that architecture and design are one sectors where Italy and Morocco are united by a common heritage besides by the thousand-year membership to the Mediterranean culture.
“This is one of the sectors of trade, not only economic, but also cultural, where our two cultures, our taste, our love for the harmony of shapes and colors are found together for the progress of our economies and of our peoples,” he said, expressing his hope that this event will be a source of interesting prospects for companies and, in general, to strengthen the partnership between Italy and Morocco in this sector.
In addition, Mr. Gentile emphasized the economic proximity and complementarity between Morocco and Italy, which has resulted in ever-increasing economic exchanges over the years, indicating in this respect that 2018, his country, as the 6th supplier and 3rd customer, confirmed his position as Morocco’s 5th commercial partner.
The program of this edition also includes a prize-giving ceremony for the three best ideas of the contest “MyDesignCompetion”, organized by the non-profit association “Myafricancompetition”, in partnership with the International University of Rabat and Medinit Expo. The main objective is to identify and promote contemporary design ideas, designed by architects and designers under 35 for the African continent in general and for Morocco in particular.
The competition asks participants to design an interior design project. They will have to integrate into their reflections the particular characteristics of Moroccan art and architecture and think in terms of sustainability by proposing modern, highly scalable and easily reproducible facilities.
This event also includes conferences and seminars on the topics “CIM for Smart City concept”, “for the emergence of industrial design in Morocco”, “From architecture to design, a history of proportions?” And “the age of glass – for an efficient and more transparent architecture”.