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Moroccans spend an average of 2h33 on social networks per day

The 2019 edition of the annual digital report published by “We are social” and “Hootsuite” reveals that Morocco is rather well placed at the African and even the world, especially in terms of access to the Internet and the use of social networks. Delays remain, however, in other aspects.

According to the report, Morocco has 22.57 million Internet users, a penetration rate of 62%. The country also has 17 million social network users, a penetration rate of 47%, including 16 million via mobile phone, corresponding to a penetration rate of 44%.

The penetration rate of access to the Internet places Morocco above the world average (57%) and ahead of other African economic powers such as South Africa (54%), Nigeria (50%) and Egypt (49%).

The report also shows that 86% of the user population uses the Internet daily and 11% use it at least once a week. Moroccan netizens are largely comprised of 18-24 and 25-34 age groups.

It also seems that the average internet speed in Morocco recorded via ADSL and Fiber Optics is 13.87 Mb/s (10.76 Mb/s last year) or 20.77 Mb/s (16,42 Mb/s last year) via 3G and 4G.

As regards the use of social networks, the penetration rate displayed by Morocco (47%) exceeds the world average by two points and allows the Kingdom to be better ranked than South Africa (40%), Egypt (40%) or Nigeria (12%). With 2h33min per day, Morocco is slightly above the world average of 2h16min.

Among the most active social media platforms and messaging applications in Morocco, figure Whatsapp (81% of users) in first position, followed by Facebook (76%), YouTube (60%), Instragram (45%), FB Messenger (43%), Snapchat (25%), Twitter (17%), Skype (15%), Linkedin (5%) and Pinterest (4%).

According to the ranking of this report, based on the average monthly traffic on each site in the fourth quarter of 2018, Google remains the most used site in Morocco with more than 71 million visits per month. The time spent as well as the number of pages consulted for each of his visits are respectively 15min 48s and 13.1 pages.

As for Youtube, it has a record time with an average of more than 33 minutes per visit and 67.5 million visitors a month. In third place comes Facebook with 42.9 million visitors a month. The average time per visit for the latter is 20 minutes for 15.2 pages viewed.

Regarding e-commerce, the document reveals that 29% of Moroccans have a bank account, 0.2% a credit card (compared to 18% worldwide), 0.6% a mobile account and 2% buy or pay their bills online.

Overall, according to the report, in January 2019, there are more than 5 billion unique mobile users worldwide, up from 100 million (2%) year-on-year. The number of Internet users reached 4.39 billion, an increase of 366 million (9%) over January 2018. Some 3.5 billion people use social media, up 288 million (9%) compared to last year. Now 3.26 billion people use social media on mobile devices, up 10 percent from last year.

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