Opening this Wednesday of the International Tourism Fair ITB Berlin with a strong presence of professionals from Fez, Marrakesh, Agadir, and other key destinations of the Kingdom.
For them, the goal is to win back the German market. Thus, each delegation is called to defend its territory. “With its many assets, Fez should position itself in this market as a symbolic city, steeped in history, which carries our civilization, culture, and heritage,” said Aziz Lebbar, president of the Regional Council of Tourism (CRT) of Fez. “Held from 6 to 10 March 2019, the International Tourismus Börse (ITB) is a must-attend event to continue the promotional hype of the Idrisside city,” he says. Same story with Yassir Jawhar and Rachid Azami, respectively president delegate and treasurer of the CRT of Fez, for which “the tourist territory Maroc-Center presents a rather complete offer bringing together cultural tourism, natural, and thermal”.
At ITB, the representatives of the different CRTs highlight the many facets of Morocco. It should be noted that 180,000 visitors, including 110,000 trade visitors and more than 10,000 exhibitors from nearly 190 countries, are expected during this show. In addition, the Market Trends & Innovations conference is an essential laboratory of ideas for the tourism industry. Tour operators, sites and booking systems, destinations, airlines and hotels, hotel chains and car rental companies are involved. The non-professional visitors find on a 150.000 m² exhibition space also their happiness with the representatives of all the destinations or almost. Whether it is cultural tourism, cruises, business trips or eco-tourism, all sectors are represented.