Less than a year after having planted its banner, the Charme & Caractère hotels label is taking off in Morocco.
Charme & Caractère, the brand that has only recently entered the Moroccan market, already has some 25 affiliated establishments, just nine months later, which corresponds to the recruitment of no less than 15 new independent hotels. since the launch, where only 9 establishments had this label member of “Global Alliance of Private Hotels”.
After such a successful start, the development objective in Morocco as announced by Jacques Barthélémy, President of Charme and Character and Michel Sautereau, head of the chain in Morocco and which is embodied by a size of 35 institutions on horizon 2020 seems already at hand.
The Charme & Caractère brand, one of the world’s finest collections of private hotels, is attracting more and more fans around the world as independent hoteliers who rely on the prestige of the brand and power of its reservation platform, only among customers who want to live unique and authentic experiences in hotels on a human scale and sometimes located outside the hubbub of the cities, something that a stay in chains of hotels “conventional” does not allow.