With the arrival of PSA in Kenitra in 2019, Morocco now has two manufacturers and three factories that are turning or preparing to turn at full speed. This makes the Moroccan Association for Industry and Automobile Manufacturing rather optimistic for the future.
The recent inauguration of the PSA plant in Kenitra and the establishment of a whole fabric of equipment manufacturers is necessarily good news for Morocco: “There are many advantages offered to foreign companies”, welcomed the Moroccan Association and its president Saad Aoiuche, “the costs are very low, the employees are very young, which makes the difference with Europe”.
As a result, the Moroccan Association believes that manufacturing one million units in Morocco could become a reality by 2022.
Morocco champion of Africa?
The realization of such a volume would propel Morocco to the first place in the automotive industry in Africa. According to the 2018 production figures, South Africa remains the leader: 610,854 vehicles manufactured last year, or 54% of the total volume in Africa. Morocco, in 2018, saw 402 150 machines leaving its factories, knowing that last year, only Renault was present there. A manufacturer that has already announced that its production was expected to double within the Casablanca plant (80,000 to 160,000 cars made by 2022) while Tangier is already close to full, with 318 600 cars assembled in 2018.
The commissioning of the Kenitra PSA plant is expected to offer the Cherifian kingdom an additional 200,000 vehicles a year, probably starting in 2021. Peugeot is counting on Kenitra to have entrusted its best-selling model to know the 208. Versatile Peugeot that is no longer produced in France (a line remained in 2018 in Poissy, in the Paris region), but now in Slovakia and Morocco.
According to sources, Volkswagen could be the next manufacturer to open a factory in the kingdom.