Spanish startup Mr Jeff has announced its entry into the Moroccan market, offering a lucrative franchise model in the area of laundry and dry cleaning for local entrepreneurs. After launching the successful concept in 40 countries, Morocco is now one of the most important regional startup markets with the opening of at least 25 stores in early 2020.
In just a few weeks, Mr Jeff sold his first franchises in Casablanca, Tangier, Marrakech, Mohammedia, Rabat and Nador. The startup offers online laundry services to customers who can use either the Mr Jeff app or the website to choose the location, time and day of care. At the agreed time, a driver goes to the customer’s home to pick up the items before returning them, washed and ironed, within 48 hours.
“One of the reasons Mr. Jeff is so successful is that we offer the benefits of low investment costs and the prospect of owning a profitable business,” says Eloi Gomez, co-founder of Mr Jeff. In addition, the startup plans to open more than 200 franchises by the end of the year in other parts of the EMEA region.