Despite structural weaknesses, Morocco maintains its positions on the world tourism market.
The 2019 dashboard is historic: 12.9 million tourists (+5.2%), nearly MAD 80 billion in foreign exchange earnings and 25 million nights in classified hotels. Overnight stays increased by 5% despite an increase in capacity.
This contradicts the thesis of hoteliers who advocated a pause in investment in Marrakech on the grounds that new capacities would weaken existing hotels. The average length of stay varies between 1 and 5 nights depending on the region. Agadir having the highest duration with 5 nights, followed by Marrakech (3 nights). Then 2 nights for Fez, Tangier and Rabat. The economic weight of tourism is indisputable: 750,000 direct jobs and more than 2.5 million indirect, 7% of GDP, MAD 80 billion of revenue (in foreign currency) and 29% of exports of services.