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New Balance launches “Casablanca” sneakers

The American sports equipment supplier, New Balance, is collaborating with the luxury fashion house, Casablanca, of the Franco-Moroccan designer, Charaf Tajer, on a completely new model. This is the New Balance 327.

“The Casablanca x New Balance 327 is inspired by the founder and creative director of Casablanca, the Franco-Moroccan, Charaf Tajer. The touches of bright colors, white, orange and green of the collection, evoke the nostalgic hues of Moroccan oranges and impeccable tennis uniforms,” said the American supplier. This model is both refined and relaxed, the perfect balance between luxury and sporting heritage.

New Balance 327 is a refined and stripped down model, a reinvention of the heritage product, with a modern touch. It will go on sale in two colors around the world from April 4, 2020 at a price of $ 150, the pair.

The creator, Charaf Tajer, was named, Tuesday, March 10, among the eight finalists for the LVMH 2020 award.

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