The latest addition to palaces of Marrakech, Oberoi will open on December 1st. It is the first installation of the Oberoi Indian chain in Morocco and North Africa. And for once, the brand has released the big game. She also took her time. Announced for 2015, the project has been delayed by 4 years.
Located on the road to Ouarzazate, the hotel was built as a palace that highlights the Moroccan authenticity combined with Indian luxury with references to Moroccan and Andalusian architectures. The courtyard of the main building, for example, takes the form of the historic Medersa Ben Youssef, built in the fourteenth century.
The establishment comprises 84 rooms, suites and villas with private pools, a 2,000 m² Spa in the middle of an artificial lake, restaurants and other leisure facilities. Recognized as one of the finest luxury hotel chains in the world, the Indian group Oberoi Hotels has over 85 years of experience in the field.
In addition to his stronghold, Oberoi is present in the most beautiful destinations worldwide such as Indonesia, Mauritius, Dubai. It is distinguished above all by the high-end service, discreet and personalized. “For that, we are looking for pearls and passionate about the hotel industry. This is also the success of the chain,” says Imane Driba, HRD of the palace. “Training will be at the heart of our human capital strategy,” she says.
It should be noted that the chain founded an Oberoi training school in India, located in the outbuildings of the Maidens Hotels, which has existed since 1966. For the opening of Marrakech, it is a task force of about forty experts and managers of the parent company who for several months has supervised the staff (nearly 300 people) who train the trainings managers of the establishment.
“We do not have the choice. Our staff must be up to the standards of what is done at other Oberoi hotels,” says Driba. Very rare, the Indian chain is a shareholder of the project and invests 30% in own in this new complex.
Oberoi has partnered with a large Moroccan holding company, El Alami Group. At that time, the investment of MAD 400 million was financed by MAD 280 million by the Moroccan group and the rest by Oberoi. The budget has certainly been revised upward by the Indian group who wants to treat its first installation in Morocco.