Sales of the French multinational car manufacturer PSA Group, formerly known as PSA Peugeot, has reached a significant number of global sourcing that amounted to nearly €700 million in 2018 only.
“Ever since it started 3 years ago in Kenitra, the commitment the group has taken on were fulfilled this year,” said Jean-Chrirtophe Quemar, firm’s executive vice-president for Middle East region.
The number of purchases doubled compared to the previous year, according to Quemar’s press release.
The PSA subsidiary relies heavily on the business ecosystem of its group which supplies its factories not only in the Middle East region but also in Europe.
In Morocco, there are more than 63 supplier sites that are catering for the plants of the PSA group.
According to the press release, the French group significantly contributes to Morocco’s labor market. Its contribution involves improving employment opportunities and enhancing the competences of its workforce.
PSA benefits from a number of product offensive strategies employed by the four of its car makes, Peugeot, Citroen, Opel, and DS. It also benefits from the development of its sales in Europe, the Middle East region, Africa, according to the same source.
The Group has consolidated its position as leader in the car manufacturing industry in the Moroccan market, and was ranked sixth in Top Ten with the highest purchases completing 2018 with unprecedented achievements in terms of deliveries, which stood at 75,000 cars.