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PSA officially launches the “Peugeot Young Talents” program

Notice to the public, especially enthusiasts of the automobile. PSA has just launched a challenge for Moroccans. The objective is to unearth talents that will be able to constitute tomorrow a force for the French manufacturer who has, as a reminder, inaugurated his first factory in Morocco at the end of last June.

It is in this sense that it is now proposing a new challenge: the “Peugeot Young Talents” which was officially launched at the end of last week by Jean-Christophe Quemard, Executive Vice President of the Africa and Middle East Region of the PSA group.

In fact, this is a series of competitions organized around three main themes (innovation in entrepreneurship “factory of the future”, photography and design), open to all Moroccans. “We want to stimulate the spirit of innovation, entrepreneurship and creativity among young Moroccans who are passionate about the world of cars,” says Quemard.

In detail, with the first competition, “Factory of the future”, the goal is to bring out an ecosystem of startups specializing in the automotive industry and to create a bridge between these young entrepreneurs and companies in the Moroccan automotive sector. “Ultimately, it will promote the improvement of the operational performance of the sector and the growth of the Moroccan automotive industry,” plans the boss of the region at PSA.

To participate, it will be necessary to submit and propose innovative solutions for improving the productivity of industrial units. These solutions must be industry-oriented 4.0 and will use innovative technologies such as the Internet of Things, augmented reality, holograms and mobile applications, among others. The contest is open from July to September, registration is done directly on www.peugeotyoungtalents.ma or on the dedicated page on Facebook.

Another contest, the one of the “photo” which is destined at the same time to the passionates of photography and those of cars. Taking place between September and mid-October, the concept of this contest combines photography and video thanks to the Stop Motion technique. The idea is to “reconstruct, through photos, the history of the Peugeot brand in Morocco by highlighting its iconic models.” The last contest is that of “design”.

Spread over a period of two months (November and December), this challenge consists in designing practical and useful products for the motorist giving it a real added value for mobility. “It will, above all, to develop products adapted to the specificities of mobility in Morocco,” said Quemard, who ensures that this competition is inspired by the initiatives of the Peugeot Design Lab which aims to develop the global experience of the brand and its extended mobility products.

To participate in these challenges, you must register directly at www.peugeotyoungtalents.ma or on the dedicated Facebook page.

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