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PSA: The group reveals great ambitions in Morocco

In an interview, Yves Peyrot des Gachons, director of the Maghreb region of PSA, announces the upcoming opening of a new concept store in Rabat, which offers a very digital experience.

And in Casablanca, three new “superb” showrooms will open at the beginning of next year, said the official, who added that “big investments are being made today in upgrading the sites”.

On the Opel side, there will also be a strong increase in the number of showrooms. “We will soon be around twenty throughout the Kingdom”.

In addition, Peyrot des Gachons declares that, “with the Peugeot 208 produced in Morocco, we aim for the leadership of the segment. Other beautiful things will happen in the future … “.

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