One of the world’s largest hotel companies, the Kingdom is a key country in its African growth strategy. The group aims to reach 150 hotels in operation and under development on the continent by 2025.
Morocco has become one of Radisson’s main African development markets. Building on the two Radisson Blu hotels in operation in Casablanca and Marrakech, the group plans to expand its portfolio to 15 hotels in the country over the next three to five years. “Since entering Africa in 2000, we have remained committed to driving the growth of this emerging market, which has generally performed well during the Covid-19 pandemic. Across the continent, funding issues persist, but our ties with Jin Jiang (owner of the Radisson Blu brand) have been crucial in keeping us positive on cash flow, while also opening new hotels in the region, for example. example in Johannesburg, Ghana and Kenya”, explained Federico J. González, CEO of Radisson Hotel Group.
“Despite the Covid-19, 2020 has been a positive year for growth, with more than 40 hotels signed in Europe, the Middle East and Africa (MEA). In 2021, we also look forward to seven more hotel openings in Africa and a dozen more hotel signings in African markets,” the official added.