The Radisson Hotel group, which is already present in two Moroccan cities, namely Casablanca and Marrakech, plans to build new hotel infrastructures in the kingdom. Its Regional Director for Africa, Frédéric Feijs, gave more details on this project.
Despite the health crisis situation, Frédéric Feijs reassures of the good health of the activities within Radisson hotels in Morocco. As proof, following the deconfinement, the two establishments have resumed their activities and today welcome their customers in optimal security conditions. “Our priority in this period is indeed to provide our guests, as well as our teams and partners, with a safety and security system that meets international standards,” he said.
To do this, the group has set up a global system to respond to the health emergency called “Radisson Hotels Safety Protocol”, which is a program of cleanliness and in-depth disinfection of hotels. In partnership with SGS, the world’s leading inspection, verification, testing and certification company, the Radisson Group has developed and endorsed improved protocols that have been adapted based on local requirements and recommendations, “with the aim of ensure peace of mind for our customers,” he added.
To adapt to the health crisis which has spared no sector, “we have relied on our fundamentals by making corporate responsibility a strong focus of our action and our main concern, the health of our customers and stakeholders”, noted the Regional Director for Africa of the Radisson group.
Despite its choice to expand its presence and operations in sub-Saharan Africa, the hotel group will also concentrate significant resources in North Africa. “The proximity to North Africa and Europe is indeed one of the main drivers of tourism demand, and we believe that once the pandemic has passed, the recovery will be supported by people living in the region living abroad and coming back to see their families,” said Frédéric Feijs, adding that “the relevance of our brands and our roots in Europe, as well as Radisson Blu’s leadership position as the largest premium brand, demonstrate the cross-synergies that we are able to translate on the two continents”.
In Morocco in particular, despite the difficult economic situation currently facing the world, the Radisson group has opted to maintain its investments. This is how he plans to accelerate its development with the objective of opening ten new hotels by 2025 in the main cities of the kingdom including, among others, Rabat and Tangier. By maintaining these growth projects in the kingdom, the hotel group Radisson aims to continue its role by making employment and the promotion of the Morocco destination its number one priority, concluded Frédéric Feijs.