The year 2019 has made it possible to consolidate the achievements of all of the activities of the Renault Maroc Group and to strengthen its position as the undisputed leader in the national automotive sector, Group Director General Mark Nassif said on Tuesday in Casablanca.
Despite a shrinking world market, the factories in Tangier and Casablanca (Somaca) have consolidated their production pace “thanks to the attractiveness of products produced in the Kingdom to meet national and international demand”, he stressed during of a press conference devoted to the presentation of the balance sheet of the group’s activities in 2019, announcing that the production of these two factories reached 394,902 vehicles in 2019, including 303,558 vehicles at the Renault plant in Tangier and 91,344 at Somaca plant, growing by more than 9% compared to 2018.
The year 2019 also made it possible to reinforce the performances recorded in 2018 in part thanks to the outperformance of the Renault factory in Casablanca (Somaca) which recorded an exceptional year by increasing its production capacity to 100,000 vehicles per year in instead of 80,000 in 2018, thus establishing a new annual production record, he welcomed, adding that this dynamic has enabled Somaca to cross the bar of 750,000 Renault and Dacia vehicles produced at the end of 2019.
The group also promoted the “made in Morocco” in terms of exports with a volume of 351,514 vehicles shipped to a total of 74 countries, including 283,816 vehicles produced at the Renault plant in Tangier (93% of the production of Tangier plant) and 67,698 vehicles at the Renault plant in Casablanca (more than 74% of Somaca’s production), he added.
For its part, the general manager of Renault Commerce Morocco, Laurent Diot, exposed the brand’s commercial results at the Losange in 2019, saying that the Group maintained its record level of performance reaching a market share of 42.4% in 2019.
“In a global market declining by 6.5%, the Renault and Dacia brands have retained the first two places in the ranking,” he noted, noting that in 2019, Dacia capitalized 49,041 sales, bringing the market share over the year at 27.7%, while Renault, for its part, sold a total of 24,242 vehicles, a market share of 14.6% (+ 0.1% compared to 2018).
In addition, 6 Group models appear in the top 7 best sellers in 2019, with Renault Clio respectively becoming the best-selling car in Morocco for the first time with 12,377 deliveries, Dacia Logan, 2nd vehicle on the market and dominating its segment with 11,744 sales or 67.5% of segment share, Dacia Sandero (11,186 sales and 3rd vehicle on the market), Dacia Dokker (11,038 sales and 4th vehicle on the market), Dacia Duster (8,219 sales and 5th vehicle on the market) and finally Renault Kangoo which is in 7th place in the ranking with 4,660 units sold, he added.
In addition, Diot indicated that the Group has continued to develop its automotive sales network, with the inauguration of 8 new sites during the past year for a total investment of 104 million dirhams, thus bringing the number of points of sale and service at 93 at the end of 2019.
Regarding the activity of RCI Finance Maroc, he noted that the subsidiary confirmed its 1st place in automotive financing in 2019, noting that nearly one in two Renault and Dacia individual customers benefited from RCI Finance Maroc financing, that 25,876 Renault and Dacia vehicles were financed in 2019, and that 51,783 services were sold to customers of the Renault and Dacia brands, up 15% compared to 2018.
In addition, he stressed that since the signing of Renault performance agreements in 2016 and 2017 to strengthen the automotive ecosystem, the Renault Maroc Group is investing more than ever to honor its commitments made with the Kingdom, noting that today, the Group has doubled the local base of its suppliers since the signing of these agreements and intends to triple its suppliers by 2023 which will make it possible to achieve the objectives.
“The Renault Maroc Group plays the card of industrial acceleration through the concretization of the agreements signed in 2016 and 2017 and the achievement of the objectives within the framework of the development of its ecosystem,” he said.
During this conference, the actions and activities of the Renault Maroc Foundation, created in November 2018 to help reduce inequalities in terms of inclusion and mobility in the Group’s anchoring regions, were also presented. According to the Group, the Foundation carries out many projects responding to essential challenges in the fields of education, road safety and the environment, such as school transport programs in rural areas, the establishment of preschool classes, extracurricular access to disadvantaged young people, the rehabilitation of educational public schools and the Tkayes School road safety program. Today, more than 1,700 students are transported in secure conditions in the province of Fahs Anjra and the Foundation has 20,000 beneficiaries in 2019 of extracurricular activities and awareness of road safety in Tangier and Casablanca.