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Sharp drop in car sales in Morocco

The automotive sector had a catastrophic end of the year with sales falling by almost 20%, to a total volume of 133315 vehicles. In the top 3 sales are Dacia, Renault and Hyundai.

The latest sales campaigns by dealers failed to raise the bar in the automotive sector during December. Only 21426 vehicles were sold, a decrease of 2.28%. During this period, few of these brands were able to achieve growth at the end of fiscal 2020. In all, 116983 passenger cars were delivered, causing a decline of 21.06% against 16332 light commercial vehicles (LCV) with 7.88%.

Dacia occupies the leading position with 36458 sales, a fall of 17.36%. Following this, Renault posted 14235 registrations, a decline of 34.32% but recovered nearly 49% of market share thanks to its two brands. In third place is Hyundai, which sold 8441 cars, a decrease of 15.05%. Peugeot and Volkswagen come next, with a total of 7650 deliveries (−29.28%) and 7227 (−25.25%) respectively.

In sixth place, we find the Opel brand, which stands out with growth of 46.59% for 5679 registrations. The seventh place is occupied by Citroën which has 5378 deliveries, a decrease of 31.44%. Regarding Fiat, it is in eighth place with a volume of 4051 cars sold, a drop of 30.99%. As for Ford, it is ninth with 3613 vehicles sold, down 9.40%. As for tenth place, it goes to Nissan with 3175 deliveries and a drop of 30.22%.

In addition, Sopriam, the exclusive importer of the Peugeot, Citroën and DS brands, won a market share of 16.44%. In the luxury segment, we find Mercedes with 2163 registrations, a decline of 23.54%, followed by BMW which accounts for 2022 deliveries (- 22.20%). Then we find the Audi brand which sold 1718 vehicles, a decrease of 21.73%. On the LCV side, DFSK recorded growth which has 3256 vehicles sold, an increase of 66.46%. It is followed by Renault with 2325 registrations, a drop of 9.43%. Ford announces 1859 units (- 28.77%). Dacia and Mitsubishi are in 4th and 5th place respectively with 1629 vehicles (- 10.25%) and 1387 registrations (- 20.20%) respectively.

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