Switzerland was chosen as guest of honor for the fourth session of the International Agriculture Fair in Meknes, which will be held from April 16 to 21.
The exhibition will be an opportunity to present the Swiss experience in the traditional sectors of agriculture, milk, chocolate and livestock, and to reveal Swiss technology, digitization and added value of manufactured products, said Swiss Ambassador to Morocco Massimo Baggi during a press conference held on Thursday in Casablanca.
As a key trade partner of Morocco and the guest of honor, Switzerland will be on the stand at the International Agriculture Exhibition, which includes many companies in this sector, and aims to encourage other local companies to settle in Morocco.
The Swiss Ambassador pointed out that the Moroccan-Swiss cooperation in the field of agriculture dates back several years, and is reflected in several initiatives, including the project for food and market-based products to be carried out under the auspices of the United Nations Industrial Development Organization, covering the period 2013-2019, which aims to improve the performance and market dynamics and social and economic conditions of the two categories of argan oil and cactus production in the Ait Baamran region.
For his part, Jawad Chami, the General Delegate of the International Exhibition of Agriculture in Morocco, said that the exhibition has become a reference framework in the field of keeping pace with the development of the agricultural sector. He added that this international forum has become one of the main dates on the agendas of national and international actors. In addition to the answers to the current problems thanks to the high quality scientific content of the seminars and debates and the meetings organized within it, adding that this forum is a prominent agricultural contributes to the strengthening of the radiation of Morocco regionally and internationally by hosting, year after year , for a growing number of exhibitors and visitors from around the world.
The exhibition, organized by the International Exhibition of Agriculture in Morocco, is expected to be attended by 1,500 exhibitors from 72 countries and attracting around one million visitors. The exhibition will feature 35 seminars and more than 300 high-level meetings.
The exhibition has 9 poles, with a total area of 180,000 square meters, including 1,000 square meters covered, and provides parking space of up to 200,000 square meters.