Seventeen years after its establishment in Morocco, the French SOMFY decided to put the turbo. The world leader in automating the opening and closing of the home and building (with more than 100 million engines sold annually worldwide), has just tripled the capital of SOMFY Morocco worn occasionally, more than MAD 7 millions.
This operation aims to strengthen the equity of this subsidiary based in the heart of Casablanca (with a showroom in Bir Anzarane), on the eve of a commercial offensive decided by its management and materialized by the decision to open branches across the country for better coverage of the Moroccan market.
Also, a branch was created very recently in Marrakesh and will have to be operational in the coming weeks, with the mission of developing the sales of SOMFY Morocco in the provinces and regions of the south of the country.
It must be said that with a penetration rate that has been increasing over the last few years with hotel chains in the country’s leading tourist city, SOMFY Morocco sees an opportunity to consolidate its position in the corporate market and to increase it. Its revenues today mainly channeled through three local representatives (Miroiterie Idry, The House of the store and Leader Aluminum).
Recall that SOMFY Morocco, the only African subsidiary so far of the SOMFY group, claims a turnover in 2017 of MAD 54 million, which positions it among the leaders of its market.