Himoinsa, a specialist in the design, manufacture and marketing of energy generation systems is opening a door to West Africa via Morocco. After 18 years of commercial relationship with major local givers, the Spanish group opens its subsidiary in Casablanca (Zenata road).
Himoinsa Morocco comes with a very wide range of generators, lighting masts and electrical components (fleet manager, transformers …). Its generators have powers that vary between 3 and 3,000 kVA.
“Our implantation was becoming more and more necessary. Our premises will house administrative, commercial, technical and after-sales services. For the moment, a handful of collaborators animate the office. The workforce can grow depending on the potential of the local market,” says Guillermo Elum, director of the EMEA region.
The decision has several challenges: to increase responsiveness, to reconcile and reinforce relations with increasingly demanding customers, particularly the EPC (engineering, procurement and construction) companies, which are deployed throughout the continent for major projects. These firms need special technical support. In addition there is the constitution of a larger stock of original machines and spare parts.
All products sold on the Moroccan market are delivered from Spain. The Moroccan subsidiary will also allow the group to “go door-to-door” with distributors and installers. Another challenge is to consolidate Himoinsa’s presence in East and West Africa by providing commercial, logistical and technical support for its network.
The new subsidiary is the third Spanish on the African continent after Angola in 2012 and South Africa (Southern Africa) in 2016. The group claims its place in the top 3 equipment manufacturers in the Africa zone, including including the Maghreb, alongside Caterpillar and Kohler-Sdmo. The global market has about twenty suppliers (Cummins, Caterpillar, General Electric, Eaton, Generac …).
In 2018, nothing but Moroccan imports reached 48 million euros (about MAD 512 million), all equipment manufacturers combined. With the proliferation of electrification projects, the growth of the share of renewable energies in the country’s energy mix, demand for this type of equipment will have to increase.
The main markets are energy, industry, infrastructure, construction and agriculture. The company counts among its references major contractors: Maroc Telecom, the CFC Tower, ONDA, Casanearshore, SGTM, Seprob, Bombardier, Asment, Tangier Med I and II …