After furniture giant Ikea in 2015 and rising star of mid-range watchmaking Daniel Wellington more recently (in 2018), another renowned Swedish group is planting its banner in Morocco.
This time, it is the world leader in the production of rubber and industrial polymers in question and who has just inaugurated a production unit in Atlantic Free Zone, the industrial zone of Kénitra mainly dedicated to the automotive industries and aeronautics.
And it is through its Automotive Boots division, that the Trelleborg group (since it is him in question) has invested more than MAD 50 million in Morocco through Trelleborg Kénitra, whose current workforce already exceeds around thirty employees for the start-up alone. The mission of this new subsidiary is to successfully relocate to Morocco the manufacture of safety systems for automotive rubber parts (joints, sealing solutions, etc.) initially provided by a European industrial base. After forging solid supply partnerships in Ivory Coast, Morocco is the first African country where the Trelleborg group establishes an industrial base and the second in the MENA region after Turkey.
Remember that the Trelleborg group, which was founded in 1904, has been listed on the Stockholm Stock Exchange for 57 years. With nearly 23,000 employees in fifty countries, Trelleborg achieves a turnover of more than 4 billion dollars (more than MAD 36 billion). In addition to Wheel Systems, which covers the Automotive Boots business to which Trelleborg Kénitra is attached, the Trelleborg group also has two other Business Units, namely Industrial Solutions and Sealing Solutions.